With digital as the main connection between Bluesmart products and their customers, we wanted to build a strong foundation of the brand identity in order to establish a clean standard across the platform.
After many explorations and iterations we were capable of creating a design system that coexist with harmony and consistency on each section of the website. Every component was crafted based on the concept of geometry and motion as two of the core elements of Bluesmart’s spirit.
UX Strategy - Agustín Schelstraete
Information Architecture - Agustín Schelstraete
VisuaI Design - Agustín Schelstraete
Creative Direction - Agustín Schelstraete
Motion Design - Magalí Lopez
Front-end Development - Karen Serfaty